Downtown São Paulo isn’t the most likely place to find Osama Bin Laden lookalikes. So when bartender Francisco Elder Braga Fernandes was spotted several years ago, he became an instant celebrity. His resemblance to the infamous terrorist was so uncanny that people couldn’t stop taking pictures of him. But this Brazilian Bin Laden is quite the opposite – he’s totally against violence.
“I am a man of goodwill. I can’t stand violence,” said Fernandes. But that hasn’t stopped him from using his appearance to his benefit. The 54-year-old decided to market his controversial image by dressing up as Bin Laden and even changing the name of his bar from ‘Barbas’ to ‘Bar do Bin Laden’. “This was great for business,” he said. “No one calls me Francisco anymore, it’s Osama or Bin Laden.”
Over the years, Fernandes has become a local celebrity and a tourist attraction. Al Jazeera has covered the story of his bar twice so far. Tons of visitors line up to take selfie shots with him, and when Bin Laden was killed in 2011, a Brazilian television producer actually wrapped Fernandes in a white cloth and put him on a downtown overpass, just to scare passersby. Another producer had him wear battle gear and walk on the sets of a variety TV show with a fake bomb in his hand. “I don’t usually do this stuff, but it’s what they want so I do it,” he said.