Snobby rich kids sick of sharing the social media space with plebs can now sign up for the “world’s most exclusive social network”. It’s even named after them and only costs $1,000 a month. What’s not to like, right?

These days, anyone with a smartphone, tablet or laptop can just go online and create an account for the world’s most popular social networks, for free, and start posting their life online. It’s this inclusivity that makes social media so popular, but it’s also what’s making it more difficult for attention-seeking, filthy rich snobs to stand out. But a new social network called Rich Kids promises to offer rich people the chance to shine online, by making the platform virtually unaffordable to anyone else.

You can download the Rich Kids app from the Apple App Store and log in for free using your Facebook account, but that only allows you to check what the rich kids are up to. Only Rich Kids members are allowed to post content on this ultra-exclusive social network, and membership costs a whopping $1,000 a month. That’s $12,000 a year just to post photos and videos of your awesome life on a new website, knowing that most other people can’t afford to do the same. How anyone might find this idea appealing is beyond me.

“We created something different. A new social network where our members can really stand out and be visible in an elegant and meaningful way. Share their life with other users and build a true fan base,” the new network’s creators state. “Only members of Rich Kids can share photos. To become a member user has to subscribe to Rich Kids Membership. To ensure the quality and exclusivity of our members the membership is set to be $1,000 per month.”

Rich Kids CEO, Juraj Ivan, said that a third of the overpriced membership will go to the “education of poor kids.” Usually, charity it commendable, but in this case, it just feels like a diversion from the fact that their members are spending obscene amounts of money on stuff they don’t need, just so they can brag about it on an exclusive social network.

There are plenty of insecure rich pricks out there who would gladly pay this outrageous membership fee for a chance to shine without having to compete with genuinely interesting “common folk”, but I fail to see why anyone else would even check out this app. Unless you find the idea of being a mere audience for people who think themselves superior merely because they have more money.

Apparently, some Rich Kids of Instagram don’t find Rich Kids too appealing either. “Speaking from a perspective of a technology entrepreneur and investor, I don’t see an app like this gaining the critical mass it needs to be a viable product. There is no inherent value added for the users except bloating the ego,” Evan Luthra, a regular on the RKoI account, told NextShark. “I don’t see any of my friends or myself actually using the app. One thing you do need to remember is that rich people did not get rich by being dumb with their money. I would rather donate that $12,000 to a charity or even invest in some app that provides real value.”

Photos: Rich Kids