La SAPE – Fashion above Everything

SAPE stands for “Societe des Ambianceurs et Personnes Elegantes” which translates as the society of atmosphere setters and elegant people. Its members put fashion above all the other issues a developing country like Congo is facing right now.

The origins of La SAPE can be traced back to when the first French colonists arrived in the area. They brought with them their famous fashion sense and inspired the locals who regarded the white man as far more elegant and educated than they were. In 1922 Andre Bernard Matsoua was the first local who traveled to Paris and came back dressed as a true French gentleman.

Since that time, members of “La Societe des Ambianceurs et Personnes Elegantes” have been trying to get their hands on the newest, most expensive pieces of designer clothes that appear in Europe. There are some luxury shops in Brazzaville and Kinshasa, but most “sapeurs” prefer to get them directly from the Old Continent. This is actually every member’s dream, to travel to Paris and get their hands on killer wardrobes at the source.

Sapeurs spend thousands of dollars on suits, shirts, shoes and accessories, but this doesn’t mean they’re rich. In a country where the average salary is somewhere around $300/month, most of these guys don’t even have a job. Most of them lend their clothes for a living (renting a designer suit costs about $25/day), while those who travel to Europe bring the latest designer labels and sell them for a small profit.

All members of La SAPE have unique styles and crazy names like Parfait le Bodeur, Serge le Temoin de Playboy, Baleine Sarkozy or Christian Dior. They live for fashion and feed off the attention they get when parading on the dusty streets of Brazzaville. But while most look up to them and dream of being in their shoes, there are those that accuse them of betraying their heritage and encouraging others to do the same.

The photos below are part of Francesco Giusti‘s La SAPE Collection, which recently won him an award for photography. They really do capture the charm of these special entertainers.


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Hideous Obama Dress Showcased at the Emmy Awards

Some people say Obama isn’t as popular as he was when he became president of the US, but I still see Obama action-figures and celebrities making fools of themselves by wearing hideous Obama-ware. Why is that?

Don’t get me wrong, I think Obama is a nice guy, especially after he called Kanye West a jackass for his stunt at the 2009 VMAs, but people have to stop wearing clothes with his face stamped on them. Take this Obamanation for example: Victoria Rowell (your mom probably recognizes her as Drucilla, from The Young and the Restless, don’t ask me how I know that) came to the Emmy Awards dressed in what appears to be an Obama tablecloth.

Now I’m no fashion critic, far from it, but that thing has no business covering anything else but a kitchen table, let alone a hot body like that. Obama should take her to court for trashing his image, literally.

via If it’s hip, it’s here


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Glamour Stiletto Run 2009

On June 19, Glamour Magazine challenged 100 German women to a race on high heels and win 10,000 euros.

Held in west Berlin, Germany, Glamour Stiletto Run 2009 had 100 women compete in a 100 meters race on stilettos. There were only two rules, the heels had to be at least 7 cm long and at most 1.5 cm wide.

The winning time of 14.7 seconds was obtained by local girl Denise Hanitzsch, who was the runner up in last year’s race, because one of her stilettos broke. Denise confessed she didn’t train for the race, because she didn’t have to. She works in an office but is forced to run on high heels daily.

Asked was she was going to spend the 10,000 euros, the winner answered “On shoes! What else?”.

Photos by CodeNet.de

via Glamour.de






Gold Dollar Chain Made of Perler Beads

How much does a fake gold chain cost these days? Apparently you can have it for only 32 bucks.

If you’re one of those wanna-be rappers who wanna look like their idols, but are on a budget, then this is a great alternative. This fake bling chain made not be made out of real gold, but who cares, it’s still awesome. Magnet Games only have one on stock right now, so, if you like it, check Etsy right now.




Teen Makes Prom Dress Out Of Coffee Filters

A young, inspiring fashion designer created her prom dress using nothing else but coffee filters.

18-year-old Aimee Kick, from Missouri spent an entire month making her own prom dress out of coffee filters. Apparently Aimee spends a lot of her free time in local coffee shops and is known as “the girl with a coffee cup” so I guess she wanted to create an appropriate theme dress for her prom at Francis Howell North High School.

via The Fashion Police




Teddy-Bear Coat by Sebastian Errazuriz

Do you know how little girls just won’t go anywhere without their teddy-bears? I’m pretty sure that was Sebastian Errazuris’ inspiration. This way girls can take their teddys anywhere and look cool at the same time. And I’m not talking little girls, after all you’re never too old for teddy-bears, right?

via Sebastian Errazuriz






Edible Dough Hat

Now here’s one fashion accessory the world’s fattest man, or the world’s fattest athlete would just love to have.

I tried tracing these photos to the original source to get more info, but got nowhere. I found them on a Russian photo site, but judging by the ingredients used, this tasty hat wasn’t made in Russia. Anyway, even though I wasn’t able to get any information about this edible hat, the photos pretty much speak for themselves. Congratulations to the designer/baker on a job well done!

If anyone recognizes the photos, please leave a link to the original source in a comment, so I can credit the work.











Tire Shoes – A Crysis Must-Have

Believe it or not, shoes can be a luxury item in poor countries. But we humans are resourceful creatures, so we rarely let lack of money stand in our way. Case and point, these guys in poor African and South-American countries use old tires to make their own slippers. Sure they may not make to a fashion presentation in Milan, but I’m sure they’re a lot more durable than what we buy from the shop.













Balloon-Made Costumes

Just to show you that imagination is enough to accomplish great things, we bring you these photos of lovely costumes made from inflated balloons. Even if they can’t make you float, I’m sure they make you feel a lot lighter, I know I’d like to have one.

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