The owners of a struggling hotpot restaurant in Chengdu, China, hoped that a month-long all-you-can-eat promotion would bring in new customers, but it actually put the place out of business in under two weeks.
On June 1st, Jiamener, a relatively new hotpot restaurant in Chengdu, China’s Sichuan province, kickstarted its cheap all-you-can-eat buffet in the hopes of gaining a new client base. Patrons were offered the chance to fill their bellies for just 120 yuan (US$19) per day, for a whole month. The two owners had anticipated that they would suffer a financial loss during this period, but they hoped that the promotion would pay off in the long run, with some visitors becoming loyal customers. They couldn’t have been more wrong.