While camera traps have been used in ecological research for decades, luring animals towards these traps requires constant innovation. And you’ll never believe what they’re now using to attract wild jaguars – Calvin Klein Obsession for Men!
According to Miguel Ordeñana, a biologist with the Natural History Museum of Los Angeles and an expert on camera traps, the idea belongs to a Bronx Zoo researcher who tried a bunch of different scents before discovering the jaguar’s affinity for Calvin Klein. What’s special about the cologne is that its two main ingredients – civetone and vanilla extract – create a combination that’s irresistible to these big cats.