Palcohol – powdered alcohol – is a new American product that can be sprinkled on all sorts of dishes and drinks. According to the company’s website, Palcohol is the brainchild of Mark Phillips, a physically active guy who was tired of lugging heavy bottles of alcohol during his adventures. So he decided to create instant alcohol – just open the sachet, add some water and get a strong drink to enjoy whenever and wherever he wanted.
Initially, Mark did search for powdered alcohol on the market, but it wasn’t available. So he got together with scientists from around the world and spent years in experiments, research and consultation. Finally, he succeeded in making powdered alcohol a reality, and called it Palcohol. “Now Palcohol is here,” declared the website. “A great convenience for a person on the go. One package weighs about an ounce and is small enough to fit into any pocket.” The product is now privately owned by a company called Lipsmark.
The company does insist that Palcohol is not just for sportspersons. “Palcohol can be transported in your luggage without the fear of bottles breaking. In any situation where weight and breakage is an issue, Palcohol provides the answer. That’s why we say: ‘Take your Pal wherever you go!’” The product’s promotional material also stated: “What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.” Such claims were taken off the site after news of the invention went viral