Unemployment in Europe has recently hit record highs, and although Denmark has been shielded from the eurozone’s economic problems thanks to its low public debt, qualified professionals are still finding it tough to get a job. Danish marketing firm Reputation Copenhagen has come up with an ingenious way of helping academics get noticed – putting them on display in storefront windows.
Many highly-trained professionals, ranging from former CEOs to lawyers and tax experts are currently finding it increasingly difficult to find decent employment on the Danish job market. Some of them have been trying for years, leaving their resumes with dozens of companies, without ever hearing back from them, and are now at a point where they are willing to try anything. Even putting themselves in display windows like mannequins, hoping to get noticed by someone in need of their services. Alexander Peitersen, managing director of Reputation Copenhagen came up with the idea of using his company’s office as a storefront for the campaign, as there are many businesses nearby that might be interested in the talent on display. So he set up a small desk, put up the “an available academic is sitting here” sign, and asked the unemployed to just sit in the windows like merchandise. It seems like a pretty desperate measure, but at least it works; according to the agency’s website 3 of the job-seekers in their window display got a job in a day or two.