A popular plant-based meal subscription service is offering the ‘UK’s biggest meat-eater’ the chance to earn £50,000 ($68,000) by going vegan for three months.

Vibrant Vegan recently announced that it is on the lookout for a Vegan Curious Coordinator, a die-hard meat-eater willing to experience an exclusively vegan lifestyle for at least three months. The selected person will have to sign a contract, pledging to not consume any animal-based foods during the three-month trial, while at the same time encouraging others to give veganism a go on social media. If they abide by the agreement, they stand to earn the the equivalent of a £50,000 salary.

Photo: Anna Pelzer/Unsplash

“As we head into the New Year, we at Vibrant Vegan want to demonstrate not only the health and environmental benefits of being vegan that we hear so much about, but also highlight that vegan food can, and should, be enjoyed by everyone – even the UK’s biggest meat lover,” said Ian Burke-Hamilton, founder of Vibrant Vegan.

The idea to get a meat-eater as the company’s Vegan Curious Coordinator was inspired by a survey of 15,000 meat-eaters, in which 34% of respondents admitted to being ‘vegan curious’.

“We’re incredibly excited to hire our first Vegan Curious Coordinator and to watch them share their journey with people that love good food and are interested in a vegan lifestyle but perhaps feel it’s too much of a commitment or simply aren’t sure where to start,” Vibrant Vegan announced.

It must be tough for a lifelong meat-eater to switch to a vegan diet, so the company will not only pay the chosen “coordinator” a generous salary, but it will also provide them with unlimited vegan meals and a nutritionist on-hand to make sure that they are getting all the nutrients they need from the new diet.

At the end of three months, if the selected Vegan Curious Coordinator respects the contract, they will be asked if they wish to stay vegan for the rest of 2021. If the answer is ‘yes’, Vibrant Vegan will supply them with £100,000 ($136,00) worth of vegan meals to last them a ‘lifetime’, on condition that they prove their pledge with social media posts and a food diary.

The Vegan Curious Coordinator will be announced on January 25, and their three-month vegan trial will begin on February 1st. Interested meat-eaters should apply here. Good luck!