If you’ve ever been to Switzerland you already know that pretty much everything is expensive there, and the fresh mountain air is apparently no exception. Well, most of it is actually free, but if you want to order a liter of Swiss mountain air collected from a secret location in the Alps, you’ll have to cough up a whopping $167. This is not a joke!

John Green, a British expat living in Basel, Switzerland, is the brains behind “Genuine Mountain Air from Switzerland”, a fledgling online business that promises to ship fresh, high-quality Swiss air anywhere around the world, if you can afford it. Green claims to collect the air from a “secret location” near the town of Zermatt, then bottles it up in glass containers, labels it and ships it to buyers.

Described as “the ultimate present for the man or woman that has everything,” the bottled mountain air also comes with a certificate of authenticity and the exact GPS collection of the place it was collected from.

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Do companies need a strong leader to make it in today’s highly competitive environment? Many would say “yes, definitely”, but the employees of one Swedish software consultancy company would tell them otherwise. They don’t have a CEO. Nobody tells anyone what to do, instead all the 40 employees have meetings and decide together.

Crisp, the software consultancy firm that has become world famous for not having a boss, has in fact gone through a number of organisational structures, including the classic formula of having a single person running things. Hoping to get its employees more involved, it moved on to changing its chief executive officer annually, but ultimately, the 40-strong staff decided there was actually no need for a single leader, so they scrapped the position altogether.

“We said, ‘what if we had nobody as our next CEO – what would that look like?’ And then we went through an exercise and listed down the things that the CEO does,” said Yassal Sundman, a developer at Crisp. He and his colleagues quickly realized that many of the CEO’s responsibilities overlapped with their own, with the few roles that didn’t easily shareable among other employees. SO they decided to give the boss-less experiment a try.

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A naive restaurant owner in Guiyang, China, who thought that appealing to people’s inherent goodness would be a good way to attract customers to his new karst cave-themed restaurant, managed to lose over 100,000 RMB in just seven days.

Liu Xiaojun and his two business partners did the math, and decided that promoting their new restaurant by applying the now-famous “pay what you want” policy would be a good idea. Choosing to ignore the disastrous experiences of other restaurant owners who allowed customers to pay what they wanted for the food, the three simply assumed that the vast majority of customers would be rational and fair. They were wrong.

To be honest, their idea wasn’t a total failure. The news that they could order as many dishes as they liked and pay whatever they wanted for them attracted lots of customers, but many of them paid only 10% of the cost of their meal, while a few even dared to leave just 1 RMB (¢15) on the table. In just seven days, the restaurant had incurred losses of over 100,000 RMB ($15,000) and the promotion fell apart. Following the disastrous result, the three owners got into a serious argument and one of them left the city, vowing never to return again.

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In the Western world, when a wife finds out her husband is having an affair she they either confronts him directly about it asking him to stop, or just gets a divorce. But things are a bit more complicated in China, due to the social stigma and financial burden associated with divorce, so an increasing number of women are turning to companies specializing in driving away mistresses. Introducing the “mistress dispellers”.

It’s not uncommon for Chinese businessmen and high ranking officials to signal their status by maintaining a mistress, and with the country’s economy growing at a rapid pace, it’s no wonder that “mistress dispeller” services that combat cheating are becoming very popular. For a considerable fee – typically starting in the tens of thousands of dollars – these companies will coach scorned wives how to strengthen their marriage while employing a variety of tactics to drive away the problematic mistress.

While it may sound like a scam to cheat the poor wives out of serious sums of money, mistress dispellers, or “xiaoshan quantui”, are apparently very good at what they do. Shu Xin, director of  Weiqing International Marriage Hospital Emotion Clinic Group, a mistress dispeller company based in Shanghai, says that every case starts with thorough research on the mistress. An investigation team will analyze her family, friends, education, job and daily habits looking for any information that could help them meet their goal.

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A pair of bold Ibiza entrepreneurs have come up with a way of making a bit of money by selling the island’s cheapest and most easily available commodity – air. “Aire de Ibiza” tin cans full of “pure and virgin” air cost just €5.90 ($6.5) and are apparently a big hit with tourists looking for special souvenirs.

Selling canned or bottled air isn’t exactly a new business idea. As far as we know, it all started in 2012, when Chinese billionaire Chen Guangbiao started selling cans of fresh air for about $0.80 a piece, as a way of raising awareness to the country’s air pollution problems. It wasn’t meant to be a real business venture, but it got people interested and before long, veritable bottled-air companies started popping out all across the globe. We even mentioned a few here on Oddity Central, like Vitality Air – a startup selling fresh Canadian air mainly to the Chinese market, Air de Montcuq – a company selling cans of fresh air from the French country side, or this group of Russian entrepreneurs selling air from Yeti’s cave.

But while the air cans sold by the companies mentioned above can be opened and savored, Aire de Ibiza tins are sealed shut on purpose, to prevent buyers from opening them. They are designed merely as souvenirs for tourists meant to bring back memories of their time on the island. While you’ll never be able to check for yourself, unless you’re willing to ruin the souvenir, the brilliant minds behind Aire de Ibiza claim that each can is filled with “100 percent pure air, no additives, made in Spain and gluten free”. The tongue-in-cheek description is a nice touch, but is it worth $6.5? Some people certainly don’t think so.

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California-based retailer Pirch is setting a new standard in shopping for home appliances by allowing customers to test products first hand in its stores – right from turning on a kitchen stove to standing under a fully functional showerhead. What’s more, shoppers are greeted with fresh coffee and complimentary snacks as they look around.

The idea is to get customers to spend a long time in their stores, and it seems to be working. According to Pirch CEO Jeffery Sears, shoppers are now spending an average of two hours and 11 minutes at each of their locations. And of course, they’re buying stuff too. Some of Pirch’s eight stores across the US are reporting sales over $3,000 per square foot, a number surpassed only by Tiffany’s and Apple shops.

“We know that when people walk through the space they’re just stunned and they start to dream,” said Sears, who co-founded Pirch with James Stuart in 2009. “Water runs, the chefs are cooking and people are learning. Pretty soon you just simply say, ‘My house sucks.’”

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Proving that every cloud has a silver lining is 24-year-old Deng Mei, a young entrepreneur from China who is making the most of her Obsessive Compulsive Disorder (OCD). She has managed to leverage the frustrating condition to her advantage, using it to set up a successful business that helps wealthy people organise their wardrobes.

Deng Mei recently made headlines in Chinese media for her job as a professional wardrobe organiser for wealthy clients in the city of Chengdu, China’s Sichuan Province. Although she credits her previous jobs as salesperson at a fashion boutique and as a nanny as inspiration for her unusual business, the young entrepreneur admits that her obsession with tidiness also helped a lot.

She first came up with the idea for the unique service towards the end of 2014, during a babysitting job. “I have a little bit of OCD,” she said. “I love cleaning my room. I can’t bear to see a mess. I was helping a client organizing her wardrobe out of my paid hours because I couldn’t stand it. Then my client said: ‘Why don’t you turn this into a business?’”

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A pair of identical twin sisters from Los Angeles have come up with a bizarre way to make money – they’re ‘sleeping’ with superhero figurines and then selling each one for a whopping $333. In a bid to boost sales, they’re also posting highly suggestive photographs on Instagram of each night spent with a figurine.

Allie and Lexie Kaplan, 22, are working in collaboration with ‘The Most Famous Artist’ Matty Mo, who rose to fame after making $50,000 in one weekend by selling cash on Instagram. The figurine collection, named ‘The Boys Toys’, features seven fictional characters – Batman, Mario, Pikachu, Yoda, Chewbacca, The Hulk, and Darth Vader. The sisters revealed that they purchased the figurines for a total of $130 from LA’s Toy District and are selling each one for $333. According to The Most Famous Artist online shop, they are all sold out.

“Each ‘Boy Toy’ is signed on the tag and includes a signed Certificate of Authenticity sealed with kisses and a framed picture of us with the ‘Boy Toy’. And yes they smell like us,” the twins wrote on Instagram. “We are taking over @themostfamousartist this week to launch our new project ‘Boy Toys’. We slept with each one of them and have the pictures to prove it. This week we are going to tell you all about each ones dirty little secrets.”

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We think ‘Bananas Gone Wild’ beats Potato Parcel hands down in terms of most ridiculous business idea ever. But hey, what do we know – both services, started by Texas entrepreneurs, have proven to be insanely successful. While the latter involved sending people messages inscribed on raw potatoes, this newer venture is all about decorating bananas and selling them for $10 apiece.

Davonte Wilson, the brains behind Bananas Gone Wild, first came up with the idea during his stint as an electrocardiogram technician at a hospital. He became popular at the workplace as ‘that guy who draws funny faces on bananas’, with some co-workers going as far as to making fun of his bizarre hobby. But it’s Wilson who is laughing all the way to the bank now, as his business is apparently projected to earn him a whopping $100,000.

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VietJet Air, Vietnam’s only privately-owned airlines, has worked up quite a stir in the aviation industry with its young, attractive, bikini-clad flight attendants. Female VietJet employees don colorful bikinis and even put up an inflight performance for their customers, mostly during inaugural flights to beach locations. The marketing gimmick has earned the company huge profits, and plenty of criticism to boot.

These ‘bikini performances’ are not a standard practice on all flights – they’re more like a featured bonus on certain routes. One of the earliest shows was staged on a 2012 flight from Ho Chi Minh City to the coastal city of Nha Trang. As reported by ABC News, “Clad in vaporous string bikini tops and sarongs that flaunted the company colors of red and yellow, young, beautiful women filed down the plane’s aisles for a bikini show.”

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Seattle-based startup Crowd Cow has introduced crowdfunding to the meat industry in a bid to promote the idea of sustainably raised meat. Through Crowd Cow, customers get to place their orders on specific cuts of a cow in the exact quantities they need. The cow is finally slaughtered only when it has ‘tipped’, which means that at least 67 percent of it has been claimed online. It sounds rather brutal to be placing bids on parts of a live cow, but according to co-founders Joe Heitzeberg and Ethan Lowry, this system actually promotes responsible and sustainable meat harvesting.

The duo hit upon the idea for the startup when they realised that the average grocery buyer has no real idea of the origins of store-bought packaged meat. “People want to know where their meat comes from and how it’s raised and they want to explore it like wine,” Heitzeberg said. “There’s genetics, how it’s raised, all these aspects. Beef is a complex thing, it’s the centerpiece of the meal and people want to buy local.” But if they were to purchase grass-fed beef from a ranch instead, most people would have to get large quantities of meat that would be very difficult to store.

Heitzeberg and Lowry, both seasoned entrepreneurs, realised that they could use their experience and knowledge of crowdfunding to solve this problem. By having 50 or more people contribute to the purchase of one cow, everyone could have access to high-quality meat at an affordable price. So they set up Crowd Cow, a startup that purchases a head of cattle from independent ranches across Washington. The cows are made available on the website one at a time, and customers are invited to place claims to various shares.

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When Sally Bourne Interiors, a posh shop in Muswell Hill, London, decided to paint a few firewood logs for their Christmas window display, they had no idea they were actually creating the latest decor trend that would sell out in just a few days’ time. Believe it or not, they ended up selling about 60 logs of painted wood at £10 ($14) apiece!

“They were used as a window display over the Christmas period, but then we got lots of people asking if they could buy them when that finished,” the store manager said. “We didn’t want to throw them away so we decided to sell them as people thought they could make stools and side tables out of them. We had about 50 or 60 logs in total and most of them were the large ones, which were a good 50cm circumference.”

The logs were apparently sold out last Thursday, with the last one going at a whopping £30 ($40).

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A couple of Canadian entrepreneurs are capitalising on the lack of fresh, clean air in polluted cities by shipping out some of theirs. They’ve come up with a way to can fresh air from the Canadian Rocky Mountains and are now selling it all over the world under the brand ‘Vitality Air’.

“Essentially, we’re selling air,” said Troy Paquette, one of the co-founders, adding that the idea originated as a joke during a random discussion with his friend Moses Lam. They were discussing pollution when they thought it would be neat if they could just send some of their own fresh air to people who didn’t have any. And then they decided to do just that.

The first prototype was a Ziploc bag filled with Banff air, which sold on eBay for 99 cents. So they made a second bag and started a bidding war, and it went for a whopping $168. Inspired by their success, Paquette, 37, and Lam, 30, created a legitimate business in 2014. They started packaging air from the Rockies in canisters of various sizes, priced between $15 and $46. The $15 can contains about 150 inhalations worth of air.

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Breaking up with someone is one of the hardest things you’ll ever have to do, but, luckily, you can now outsource it to an online company called ‘The Breakup Shop’.

The shop lets you choose from a variety of methods, depending on how much you think the breakup is worth. An email or text breakup will cost you $10, a letter $20, and a phone call will set you back by $29. The full Breakup Gift Pack starting at $80 comes with all the trimmings to help your ex cope with heartbreak – cookies, Netflix gift card, and depending on their tastes, a copy of a weepy romantic film like The Notebook or a video game like Call of Duty. You can also include two wine glasses and a handcrafted sympathy letter.

“The Breakup Gift Pack box can also be repurposed as a memory oven” the website states. “Empty the box and stuff it full of your ex’s photos, jewelry, underwear, or whatever and set it ablaze.”

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Meet Alan Whitman and Andrew Masters – the guys who refused to grow up but got rich anyway. They’ve made a killing out of marketing a one-of-a-kind spray called ‘Liquid Ass’, which makes anything smell as bad as it sounds!

The product was born several years ago when Whitman was in high school – his parents had gifted him a chemistry kit and he used the ingredients to invent a smell that had a whiff of “butt crack, kind of sewer smell, with a little hint of dead animal in there.” He used it to play a prank on an English teacher he wasn’t very fond of, and that’s when he realised that what he had on his hands was a real weapon.

But the concoction wasn’t useful to him until about 10 years ago, when he was about to get fired from a truck manufacturing company. Things got pretty bad between him and the management, so along with his friend Masters, he decided it was time to bring out his trusty old weapon again.

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