The Russian branch of Domino’s Pizza was curious to know just how much people love their pies, so they came up with a promotion that challenged fans to get a tattoo of the Domino’s logo in a visible spot on their bodies, for the chance to win 100 free pizzas per year, for 100 years. The response was overwhelming.
When Domino’s launched their unusual promotion, on August 31st, they probably expected just a few die-hard pizza fans to take them up on their offer, but they were inundated by hundreds of photos of fresh tattoos on social media, in the first couple of days. In an attempt to stave off the wave of tattoos and requests for free pizzas, the company had to clarify that only the first 350 people to get the tattoo – which had to be at least 2 cm (0.79 inches) in length – and post it on social media would get the 10,000 free pizzas. They also released an image clarifying the visible parts of the body where candidates could get the tattoo, but that didn’t help things too much.