Cheese and ice tea doesn’t sound like a particularly tasty combination, but just try telling that to the thousands of people all across China standing in line for up to five hours to get their hands on a cup of it. Cheese tea is a nationwide sensation, making it hard to believe that it was created by a guy in his early 20s with no real knowledge of tea.
Only a few months ago, Hey Tea, the company behind China’s insanely popular cheese ice tea, was a small street-side shop in Jiangmen, Guangdong, but today they have over 50 branches in Guangdong Province alone, as well as new venues in bustling urban centers like Shanghai and Beijing. They are growing at an astonishing rate, but it’s still not enough to satisfy demand for their bizarrely-sounding cheese tea. People still have to spend at least 2 hours, and, in some cases, up to 5 hours in line to get their hands on a cup. It’s apparently so good that busy people pay others to wait in line for them, and the company sometimes has to hire private security to keep the lines moving and hustlers from cutting in line.