If the loudest, most annoying alarm clocks have failed to separate you from your beloved bed, ‘Shock Clock Wake Up Trainer’ might be just the thing for you. This wearable alarm clock will literally shock you awake every morning, if beeps and vibrations don’t do the trick.
Pavlok, the company behind Shock Clock, is a wearable-device startup founded by entrepreneur Maneesh Sethi, who first rose to internet fame after hiring a woman to slap him every time he opened Facebook. Having had previous success with his ‘Pavlok Breaks Bad Habits’ device that helped people quit bad habits like nail biting and smoking, Sethi based the new Shock Clock on the popular concept of classical conditioning that Russian physiologist Ivan Pavlov used to train dogs to respond to a stimulus. He claims that the device’s ‘sensory inputs’ have the potential to create permanent behavioral changes. It is apparently world’s first device that “uses effective, tested sensory inputs to wake you up and keep you alert.”