Miquela Sousa, or @LilMiquela, as she’s known to her fans, behaves like your typical Instagram influencer. She posts lots of selfies, attends the hottest parties and events in her city, promotes designer clothes and generally strives to create the illusion of a perfect lifestyle. There’s just one thing that makes her special – she’s not a real person, but a very realistic-looking computer-generated model.
@LilMiquela only set up her Instagram account last year, but she already has over 250,000 fans, called “Miquelites”, who like and share her every post, complimenting her on her beauty, makeup skills, and sense of style. Miquela keeps them coming back by regularly posting new content and engaging them in the comments section, thanking them for their kind words and even swapping makeup tips. She does everything a human social media star would do, but she’s not human, we don’t think.