It’s a little sad to see that in this day and age, people are still trying to change their skin color. The transformation of Nigerian and Cameroonian pop star Dencia is particularly disturbing. If the photographs are to be believed, she has gone from a healthy brown to a sickly pale white by using her own brand of skin whitening cream called Whitenicious. The controversial cosmetic product has brought her much criticism because of what it stands for, but Dencia has just one reply to silence her critics: “I don’t even care because they are bringing me business.”
Whitenicious is said to remove dark spots and effectively lighten skin in just seven days. The cream has become quite popular in West Africa, where some women are believed to be obsessed with the color of their skin. And according to Dencia, she doesn’t think she’s encouraging people to change, she’s just giving the girls what they want. “These girls are not trying to bleach their skin. They’re just trying to get rid of these little things that is making them feel uncomfortable, you know?” she said, referring to dark spots.
Dencia also tried to justify herself by explaining that many of her customers were African-American, not African. “Because the white man doesn’t even like light Africans. They like Black Africans,” she said. “Look at all the Africans that are successful in the world. They are as black as Alek Wek. And if I was as Black as Alek Wek, I would never use anything on my skin.” I’m not sure what she’s saying makes much sense.