Bald is beautiful at ‘Otasuke’, a new restaurant in Tokyo that has recently introduced discounts for the follicly challenged. Its management seems to have a soft spot for the bald, so they’ve slashed prices for men struggling with a receding hairline. Located in the Akasaka district in central Tokyo, Otasuke has been making headlines since its grand opening earlier this month.
‘Otasuke’ roughly translates to ‘helping hands’ in the local language. A sign outside the shop declares that the business fully supports ‘hard-working fathers losing their hair’ over their stressful jobs. ‘Be bald, be proud,’ it says. According to owner Yoshiko Toyota, she came up with the idea after volunteering in the efforts to rebuild the Tsunami-struck Tohoku region. When she saw how hard-hit the area was, she wanted to find a way to support the white-collared workers who are in turn helping out in Tohoku by driving Japan’s economy.
“I was thinking of some way to help support salarymen, but without a theme the idea was lame,” she said. “Then one day I was walking downtown and kept seeing bald guys. That was it.” Baldness affects 26 percent of Japanese men, and stress is a major factor. 48-year-old Shiro Fukai, a customer at the restaurant, said: “When you first start to go bald, it’s a huge shock, no question. Japanese businessmen have it really tough. The stress accumulates, then your hair begins to fall out.”