
Photo: Damon Baehrel

Photo: Damon Baehrel
As odd as the food sounds, people really do seem to like it. At $255 a meal (without wine and tip), it certainly isn’t cheap. And yet, people are almost queuing up for a taste. Many travel three hours from Manhattan and some even fly in overnight to dine at the modest basement restaurant at Baehrel’s home in Earlton, N.Y. I’m not surprised though, that Baehrel’s guest list consists of several celebrities like Jerry Seinfeld and Martha Stewart. He has had patrons from 48 countries so far. Reportedly, even the Obamas had requested a table in 2011(we don’t know if this is true because Baehrel keeps his guest list private).
Photo: Damon Baehrel
I think it’s a combination of great food and exclusivity that’s worked so well for Baehrel. Up until recently, there was absolutely no mention of the discreet restaurant in the media. He never went the traditional way – no money spent on marketing, no business manager and no endorsement deals. The only way to book a reservation at Damon Baehrel is by email. I suppose you couldn’t really call Baehrel a businessman; he seems to be all about quality food. And yet, his place is pulling in a pretty decent revenue of about $750,000 a year. That’s just slightly behind the $1million mark of a successful restaurant in Manhattan. Very impressive for a former motocross racer who had nothing much to do with the food industry. Baehrel said that he learned to cook from his mother, who was an avid gardener. He also spent a few years doing odd jobs in mountain kitchens in the Northeast. “I learned bits and pieces along the way, but I never did the research, never looked in a cookbook. In my family, we just learned do it ourselves, and the inspiration came from nature.”After an injury in 1985, when Baehrel’s career in racing was practically finished, he and his wife bought the 12-acre property. Initially they opened a catering business that specialized in foraged foods, and the concept eventually evolved into the bistro that it is today. “It occurred to me one day – and this was really an epiphany, 25 years ago – that everything I needed was here,” he said. “And I was going to spend the rest of my life developing and exploring what was possible.” If you would like to experience dining at Damon Baehrel, you do need to hurry and make a reservation soon. Not only is there a five-year waiting list, but 51-year-old Baehrel isn’t accepting any bookings beyond 2018 – that’s when he plans to retire.