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Domino’s Creates Disk that Smells and Looks Like Pizza when Played

Pizza and movies are a popular combination, so Domino’s in Brazil decided to mix the two in a single package – a heat-sensitive movie DVD that looks and smells like their delicious pizza.

Domino’s Pizza teamed up with Brazilian advertising agency Artplan to create a truly ingenious campaign for their popular products. Taking advantage of the fact that movie rental stores are still very popular in the South American country, the creative minds at Artplan used thermal ink and flavored varnish to transform 10 new release titles such as Argo, 007, Dread and Dark Knight into appetizing disks that looked and smelled like pizza. They partnered with 10 video rental stores in Sao Paulo and Rio de Janeiro which distributed the media to unsuspecting clients. The DVDs were painted in black thermal ink and featured the movie title, but once the heat emitted by the player started affecting them, they gave away a pizza smell, and the black coloring was replaced by a delicious looking pizza image and the message “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.”

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Job Seekers Put Themselves in Window Displays Hoping to Get Hired

Unemployment in Europe has recently hit record highs, and although Denmark has been shielded from the eurozone’s economic problems thanks to its low public debt, qualified professionals are still finding it tough to get a job. Danish marketing firm Reputation Copenhagen has come up with an ingenious way of helping academics get noticed – putting them on display in storefront windows.

Many highly-trained professionals, ranging from former CEOs to lawyers and tax experts are currently finding it increasingly difficult to find decent employment on the Danish job market. Some of them have been trying for years, leaving their resumes with dozens of companies, without ever hearing back from them, and are now at a point where they are willing to try anything. Even putting themselves in display windows like mannequins, hoping to get noticed by someone in need of their services. Alexander Peitersen, managing director of Reputation Copenhagen came up with the idea of using his company’s office as a storefront for the campaign, as there are many businesses nearby that might be interested in the talent on display. So he set up a small desk, put up the “an available academic is sitting here” sign, and asked the unemployed to just sit in the windows like merchandise. It seems like a pretty desperate measure, but at least it works; according to the agency’s website 3 of the job-seekers in their window display got a job in a day or two.

window-display-job-seekers

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Anti-Abuse Billboard Contains Message Visible Only by Children

In an attempt to do more than simply raise awareness about child abuse, a Spanish organization has created a smart billboard that contains a secret message visible only to children  under the age of 10.

Using a technology known as lenticular printing, an organization dedicated to aiding abused children joined forces with Grey Group Spain to develop a special billboard that sends different messages to kids and adults. They were looking for a way to help even children accompanied by abusive adults by sending a message exclusively for them, hidden from adults’ eyes. The lenticular printing allowed them to assemble to different images in the same billboard, one visible from the point of view of adults and another aimed at children as tall as 4’4”, or around 10-year-old. While adults can only see a simple yet powerful message “”Sometimes child abuse is only visible to the child suffering it”, children receive useful instruction: “If somebody hurts you, phone us and we’ll help you,” along with the Aid to Children and Adolescents at Risk (ACAR) foundation’s phone number. The image displayed on the billboard also changes depending on the angle it’s viewed from. Adults with an average height of 1.75m see a normal looking boy, while children of around 1.35m will see a bruised-up child they might identify with.

child-abuse-banner

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Employees Get Company Logo Tattoo in Exchange for Raise

A New York City real estate company has offered employees a 15% pay raise if they get a tattoo of its logo on their bodies. So far, 40 of the 800 employees took the deal and got a permanent Rapid Realty tattoo.

People usually get tattoos to show off their personality, but for the employees of Rapid Realty getting inked was simply a quick and sure way to get a 15% permanent bonus. Company owner Anthony Lolli has been more than happy to pay for tattooing fees, but doesn’t take credit for the idea. Surprisingly enough, it all started when one of his employees decided to do it for free. “He calls me up,” Lolli said “‘Hey Anthony, I’m getting the logo on me.’ I show up at the shop and I’m like ‘this is cool, how can I repay you?’” And it all pretty much snowballed from there, and now 40 of his 800 workers have the Rapid Realty logo inked somewhere on their bodies. There are no restrictions regarding the size and location of the tattoo, and that got people interested. For example, Brooke Koropatnick got hers behind the ear and says: “I had a paycheck coming in what was a substantial amount of money different, so it was nice.” Stephanie Barry went under the needle two weeks ago and got a nice bonus for every successful transaction. “I was like, why am I throwing my money away when I could give myself from a $25,000 to $40,000 for the same amount of work?” Barry told reporters.

company-logo-tattoos

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Guy Turns His Mohawk Hairdo into an Artistic Advertising Billboard

By design, the “Mohawk” hairdo is really hard to miss, but someone found a way to actually make it even more of an attention grabber. Florida native Mohawk Gaz uses spray paint to turn his head into a truly unmissable advertising billboards for friends and businesses.

31-year-old Mohawk Gaz – real name Gasmy Joseph – from Pompano Beach, Florida, has been a fan of the Mohawk for many years, but it was only a year ago that he discovered the true potential of his outrageous hairdo. A buddy had asked Gaz to spread the word about his birthday party, and suddenly a light bulb went off in his head – why not advertise the event on his hairdo for everyone to see? The idea was a huge success, and he has been spray-painting his Mohawk with all kinds of designs ever since. He has been offering his head as advertising space to friends who needed promotion, and has even been contacted by small businesses. A health-food catering company called Deliver Lean send Mohawk Gaz to Miami Heat and Florida Panthers games with its logo painted on his hair and was very pleased with the results. “It’s been tremendous marketing,” the company’s founder said. “It’s great exposure, and it’s never been done before.”

Mohawk-Gaz

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Smart Billboard Produces 100 Liters of Drinking Water a Day Out of Thin Air

Researchers in Peru have teamed up with an ad agency to provide a viable solution to the problem of potable water shortage in Lima, the world’s second-largest city in the world. Their  creation is a s simple as it is ingenious – a billboard that turns air humidity into drinking water.

Located northern edge of the Atacama, the driest desert in the world, the city of Lima and its surrounding villages get around 0.51 inches of precipitation per year. For a long time, the capital city has relied on drainage from the Andes mountains and runoff from melted glaciers for its potable water needs, but due to climate change, the water supply from both sources is on the decline. Out of the 8.5 million people living in Lima, 1.2 million lack running water completely and have to either draw water from wells, which is known to be polluted, or rely on unregulated private-company water trucks, which charge u to 20 time the normal price of tap water. Aware of this dire problem, Lima’s University of Engineering and Technology started looking for a way to solve the problem and, at the same time, draw the attention of applicants for 2013. Inspired by the fact that the city’s average air humidity is about 83%, due to its location along the Southern Pacific Ocean, UTEC partnered with advertising agency Mayo DraftFCB to create an eye-catching billboard that produces water out of thin air.

Lima-water-billboard

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Young Japanese Women Rent Out Their Bare Legs as Advertising Space

A good way to make sure your advertisement gets plenty of exposure is to place it where a lot of people are looking. With this important marketing rule in mind, one Japanese advertising service is offering brands a novel way to raise awareness to their business – placing advertising stickers on the bare thighs of young girls.

We’ve featured some pretty bizarre advertising techniques here, on Oddity Central. We’ve had people renting out their last names to the highest bidder, tattooing brand names on their faces, and even using animals as living billboards, But so far, women’s legs have been off limits. Well, not anymore; Japanese PR company Absolute Territory PR has begun paying young women to wear advertising stickers on their “absolute territory” – the part of their thighs between the edge of their miniskirts and their high socks. Apparently this area of the female thigh is very popular with Japanese men, as evidenced by the fact that it even has its own Facebook page. You’d think such a daring way of advertising would be frowned upon by most girls, but as of November of last year, over 1,300 girls had applied for the agency’s service, and their number is growing fast.
thigh-advertising-Japan

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Bald Billboard – Man Uses His Head for Advertising Space for $320 a Day

Last month, 27-year-old entrepreneur Brandon Chicotsky launched a unique service called Bald Logo, turning his bald head into a billboard for businesses willing to pay him $320 per day, and walking around Austin, Texas to get as much exposure as possible.

How does the old saying go, “when life gives you lemons, make lemonade”? That’s exactly what Brandon Chicotsky did after he lost most of the hair on his head at a very young age. “Because I didn’t get to choose to be bald I thought I’d bring bald and beautiful back,” said Chicotsky, who also decided to use his head as an actual business. Last month, the young entrepreneur launched Bald Logo, and since then he’s been flooded with inquiries from businesses interested in having their logos temporarily tattooed on his or one of his coworkers’ heads, for a fee of $320 a day. Brandon and his team have perfected the tattoos to withstand any weather conditions, and will spend six hours a day walking the streets of Austin garnering attention for their clients. Bald Logo currently has three “bald angelicals” on its staff, but the ambitious businessman plans to hire more walking advertising spaces and expand to other cities.

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Famous Paintings Recreated with a Clothes Iron Make One Cool Advertisement

DDB Moscow, a creative ad studio from Russia, recently created a campaign for Dutch electronics maker Philips, in which it used the company’s new clothes iron and steamer to recreate a series of famous paintings. Didn’t think it was possible to paint with an iron? Think again!

The latest commercial for the Philips Azur GC4870 iron and the Philips ProTouch Steamer shows an artist making a series of folds with his hands and then using the new iron to fix them into place. As the video goes into fast forward, the simple piece of white cloth turns into a canvas for an original recreation of Johannes Vermeer’s “Girl with a Pearl Earring”. Then, once the masterpiece is complete, the artist uses the powerful steamer to clear all the folds and prepare the canvas for other famous Dutch masterpieces by artists like Vincent Van Gogh and Rembrandt van Rijn. The whole commercial is just over a minute long, but I can only imagine how much time was really needed to painstakingly create every fold by hand, to make such detailed replicas. No wonder this Russian Philips ad was one of the most applauded at the Cannes Lions International Festival of Creativity, the most important competition in the world of advertising.

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Human Motorcycles Made from Body-Painted Yoga Gurus

To promote the upcoming Progressive International Motorcycle Show, advertising and branding studio i.d.e.a. created a series of human motorcycles from the contorted bodies of yoga experts and circus performers.

We’ve seen impressive body-painting and displays of yoga skills before, but these human motorcycles are in a category of their own. “We sought to combine the art of the motorcycle with true art, thereby elevating the ads to something people would want to look at, enjoy, and share,” i.d.e.a. said about their unique project, and they’ve certainly achieved their goal. Photos and posters of their creations have gone viral on the Internet, and for good reason – they are simply spectacular. They employed the talents of professional body painted Trina Mery to turn a team of yoga experts, circus performers and flexible dancers into a speed bike, cruiser, and dirt bike to be ridden by the Progressive International Motorcycle Show’s host, Erin Bates. They did such a good job that in some photos you can’t even tell she’s just riding a bunch of people, not a real motorcycle.

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Human Meat Shop Opens in London to Promote Video Game Launch

A creepy meat shop recently opened in London’s famous Smithfield meat market, offering all kinds of stomach-turning treats, like human hands, ears and even full torsos. Luckily, it was just a publicity stunt for the launch of Capcom’s Resident Evil 6 video game.

It looked like a scene from a sick horror film – human limbs packaged and put on display, human ribs hanging from meat hooks and full bodies placed on stainless steel morgue tables. Human hands were on sale for £5.99 while the feet were a bit pricier at £6.00, but that didn’t stop Resident Evil fans and zombie enthusiasts from indulging in what might be perceived as gross cannibalism. In fact, all the meat products on display at the Wesker & Son pop-up meat shop were made from animal meats, but made to look like authentic human parts. It was only open for two days, to promote the latest video game in the Resident Evil series, but it still managed to get a lot of attention. Read More »

Liquor Poured Down the Generous Chests of Hot Girls Is a Real Product

German Liquor company G-Spirits has recently released a limited edition line of vodka, rum and whiskey that are poured down the chests of some incredibly hot women before being bottled. And no, this is not just a clever marketing gag, these are real premium products.

Until just a few minutes ago I thought the Naga Chilli Vodka was the hottest alcoholic drink in the world, but after seeing G-Spirits’ lineup, I’m just not sure anymore. I mean, I don’t care what you mix in your alcohol, it can’t possibly be as hot as whiskey that’s been poured on the chest of Alexa Varga, Hungary’s Playmate of the Year for 2012. And she’s just one of the three gorgeous models used to make the unique drinks. It’s not yet clear how they manage to bottle the drinks after they’ve been completed their journey down south, but after watching the making-of trailer released by G-Spirits, I don’t think many guys will care. After all, this is probably the easiest way to get to second base with a beautiful girl, and it will only set you back $150 – $180, depending on the spirit.

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Poo Wifi – A Machine That Exchanges Dog Poo for Free Wifi

Stepping in dog poo is said to bring good luck, but for most people it’s one of the worst things that could happen as they walk through the city. Owners not picking up their pets’ droppings is a global problem, but a Mexican Internet portal has come up with an invention that might just inspire people to do the right thing. It’s called Poo Wifi and it’s pure genius.

Walking through the park trying to avoid every dog poo that comes in your way is an almost impossible task, but it wouldn’t be a problem if owners would just clean up after their pets. So Internet portal Terra has teamed up with ad agency DDB to create something that would motivate people to actually pick up their dogs turds. After some brainstorming, they came up with Poo Wifi, a machine that offers a free wifi connection in exchange for dog poo. So after they’ve picked up the droppings, people can drop the bags in a special box on top of the machine, after which the machine offers a number of minutes of free wifi, depending on the weight of the poo. Obviously, large dog owners will get more free wifi, which makes sense since their dogs’ droppings are the messiest.

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At The Generous Store Chocolates Cost Good Deeds Instead of Money

If Charlie Bucket could win Willy Wonka’s entire chocolate factory for a good deed, why can’t we be awarded with at least a box of chocolates, right? Turns out we can! At The Anthon Berg Generous Store money is of no use, because all it takes to get some delicious chocolate is the promise of a good deed.

The pop-up chocolate store, located in the center of Copenhagen, opened its doors to the public last month. Inside, the boxes of candy are marked with unique price tags: ‘Don’t comment on your girlfriend’s driving for a week’, ‘Serve breakfast in bed to your loved one’ and ‘No talking behind your girlfriend’s back for a month’. The most popular of them all is ‘Help clean a friend’s house’. Hardly anyone touches the box that says ‘A week where you don’t lie to your father’.

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English Students Pay University Loans by Renting Out Their Faces

Renting out body parts seems to be a trend that’s catching on fast. We first heard of it when it was used by this New Zealand woman on her backside, and then there was a German man who tried to rent out his face for tattooed ads.  The latest to join the bandwagon are a couple of British 22-year-olds, Ross Harper and Ed Moyse. Unlike the others however, they aren’t using tattoos. Their concept, called Buy My Face, is to sell their faces to a different ad campaign every day, which are painted on using face paint. The boys are trying to raise enough money to pay off their student debts, which amount to £50,000 ($80,000).  So far, they’ve managed to make £30,000 ($47,000).

The goal of Buy My Face isn’t only to get people to look at the advertisements that are printed on their faces. The advertising extends onto their website, which works by directing online traffic to the advertiser’s web page. Harper and Moyse paint ads on their faces and then photograph or film themselves doing funny things. Advertisers can pay for them to do several stunts, such as skydiving or plunging into cold waters. All this is put up on the website, along with the name of the day’s advertiser. When the duo started off on October 1st, their first ad went for exactly £1. But they’ve managed to sell their faces every single day since then, and today the rates have moved up to £400 a day.

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