To promote the upcoming Progressive International Motorcycle Show, advertising and branding studio i.d.e.a. created a series of human motorcycles from the contorted bodies of yoga experts and circus performers. We’ve seen impressive body-painting and displays of yoga skills before, but these human motorcycles are in a category of their own. “We sought to combine the art of the motorcycle with true art, thereby elevating the ads to something people would want to look at, enjoy, and share,” i.d.e.a. said about their unique project, and they’ve certainly achieved their goal. Photos and posters of their creations have gone viral on the Internet, and for good reason – they are simply spectacular. They employed the talents of professional body painted Trina Mery to turn a team of yoga experts, circus performers and flexible dancers into a speed bike, cruiser, and dirt bike to be ridden by the Progressive International Motorcycle Show’s host, Erin Bates. They did such a good job that in some photos you can’t even tell she’s just riding a bunch of people, not a real motorcycle. Read More »

A creepy meat shop recently opened in London’s famous Smithfield meat market, offering all kinds of stomach-turning treats, like human hands, ears and even full torsos. Luckily, it was just a publicity stunt for the launch of Capcom’s Resident Evil 6 video game. It looked like a scene from a sick horror film – human limbs packaged and put on display, human ribs hanging from meat hooks and full bodies placed on stainless steel morgue tables. Human hands were on sale for £5.99 while the feet were a bit pricier at £6.00, but that didn’t stop Resident Evil fans and zombie enthusiasts from indulging in what might be perceived as gross cannibalism. In fact, all the meat products on display at the Wesker & Son pop-up meat shop were made from animal meats, but made to look like authentic human parts. It was only open for two days, to promote the latest video game in the Resident Evil series, but it still managed to get a lot of attention. Read More »

German Liquor company G-Spirits has recently released a limited edition line of vodka, rum and whiskey that are poured down the chests of some incredibly hot women before being bottled. And no, this is not just a clever marketing gag, these are real premium products. Until just a few minutes ago I thought the Naga Chilli Vodka was the hottest alcoholic drink in the world, but after seeing G-Spirits’ lineup, I’m just not sure anymore. I mean, I don’t care what you mix in your alcohol, it can’t possibly be as hot as whiskey that’s been poured on the chest of Alexa Varga, Hungary’s Playmate of the Year for 2012. And she’s just one of the three gorgeous models used to make the unique drinks. It’s not yet clear how they manage to bottle the drinks after they’ve been completed their journey down south, but after watching the making-of trailer released by G-Spirits, I don’t think many guys will care. After all, this is probably the easiest way to get to second base with a beautiful girl, and it will only set you back $150 – $180, depending on the spirit. Read More »

Stepping in dog poo is said to bring good luck, but for most people it’s one of the worst things that could happen as they walk through the city. Owners not picking up their pets’ droppings is a global problem, but a Mexican Internet portal has come up with an invention that might just inspire people to do the right thing. It’s called Poo Wifi and it’s pure genius. Walking through the park trying to avoid every dog poo that comes in your way is an almost impossible task, but it wouldn’t be a problem if owners would just clean up after their pets. So Internet portal Terra has teamed up with ad agency DDB to create something that would motivate people to actually pick up their dogs turds. After some brainstorming, they came up with Poo Wifi, a machine that offers a free wifi connection in exchange for dog poo. So after they’ve picked up the droppings, people can drop the bags in a special box on top of the machine, after which the machine offers a number of minutes of free wifi, depending on the weight of the poo. Obviously, large dog owners will get more free wifi, which makes sense since their dogs’ droppings are the messiest. Read More »

If Charlie Bucket could win Willy Wonka’s entire chocolate factory for a good deed, why can’t we be awarded with at least a box of chocolates, right? Turns out we can! At The Anthon Berg Generous Store money is of no use, because all it takes to get some delicious chocolate is the promise of a good deed. The pop-up chocolate store, located in the center of Copenhagen, opened its doors to the public last month. Inside, the boxes of candy are marked with unique price tags: ‘Don’t comment on your girlfriend’s driving for a week’, ‘Serve breakfast in bed to your loved one’ and ‘No talking behind your girlfriend’s back for a month’. The most popular of them all is ‘Help clean a friend’s house’. Hardly anyone touches the box that says ‘A week where you don’t lie to your father’. Read More »

Renting out body parts seems to be a trend that’s catching on fast. We first heard of it when it was used by this New Zealand woman on her backside, and then there was a German man who tried to rent out his face for tattooed ads.  The latest to join the bandwagon are a couple of British 22-year-olds, Ross Harper and Ed Moyse. Unlike the others however, they aren’t using tattoos. Their concept, called Buy My Face, is to sell their faces to a different ad campaign every day, which are painted on using face paint. The boys are trying to raise enough money to pay off their student debts, which amount to £50,000 ($80,000).  So far, they’ve managed to make £30,000 ($47,000). The goal of Buy My Face isn’t only to get people to look at the advertisements that are printed on their faces. The advertising extends onto their website, which works by directing online traffic to the advertiser’s web page. Harper and Moyse paint ads on their faces and then photograph or film themselves doing funny things. Advertisers can pay for them to do several stunts, such as skydiving or plunging into cold waters. All this is put up on the website, along with the name of the day’s advertiser. When the duo started off on October 1^st, their first ad went for exactly £1. But they’ve managed to sell their faces every single day since then, and today the rates have moved up to £400 a day.

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Cinderella and Prince Charming re-uniting over a glass slipper has always been a popular fairy tale, the stuff that fantasies are made of. But now it might actually happen for real. Playing God-Mother here are Kuala Lumpur’s shoe retailer, Shoes, Shoes, Shoes and a dating company called Lunch Actually. “Buy a pair of shoes and get a free man!” is their slogan. The scheme goes something like this – bachelors who sign up choose about 20 shoes they like from the Shoes, Shoes, Shoes collection. When a woman picks up a shoe labeled “Date Included” at the store, they get to go on a free date with the man who chose it too. So basically, you know you have one thing in common with your date – your taste in shoes. Of course, it’s understandable if the woman wants just the shoes and nothing to do with the date, so she can refuse. But there’s another incentive waiting for her on the date. The man will carry a Shoes, Shoes, Shoes discount cash voucher that he paid for himself, for the shoes that the woman bought. This could be anywhere between 10% to 100% of the total price. Some women might not want to miss out on that, in exchange for one date! Also, there’s no limit on the number of shoes a woman can purchase under this scheme. Read More »

Here’s another example of a bizarre business promotional strategy. This time it’s by IKEA and they actually took over a Paris subway station. In a bid to prove that with IKEA furnishing you can make any living space comfortable, the company erected an apartment right in the middle of the Auber station in Paris. It was only 581 sq ft. in size and five people lived in it for five days (Jan 9^th to 14^th). The company tried a similar event around two years back when they decked subway platforms with IKEA furnishings, but this took things a step forward. Or maybe a giant leap. The apartment mainly consisted of IKEA storage products, clearly aiming at space management. Plain to view through huge clear-glass windows for the hundreds of thousands of people who use the subway, their publicity stunt sure didn’t miss any eyeballs. Time-lapse videos have been made of the construction of the apartment. Videos documenting the experiences of the five people living there have also been put up by the company. Read More »

Mavericks, a popular strip club in Cape Town, South Africa, has recently launched a series of men’s fragrances called “Alibis“. As the name suggests, they provide husbands with an excuse for when they get home late. Because most clients get a bit carried away when visiting Mavericks, and choose to have one more dance “to see what happens”, the joint’s owners were inspired to create a series of perfumes that could give married men an alibi for when they arrive home late.  ‘The fragrance market is a natural extension for the sexy, sophisticated and upmarket Mavericks brand, and the idea of a range of ‘Alibis’ is one that will appeal to many of our customers”, said Mavericks owner Shane Harrison. He expects buyers will find uses for the Alibis fragrances in a variety of day-to-day situations, and thinks the products will prove a hit during the upcoming Christmas season. Read More »

In one of the most impressive advertising ideas I have ever seen, Singapore-based art director and designer Chan Hwee Chong uses a single long line to create spiral recreations of famous artworks. In an inspired advertising campaign for Faber-Castell, designer Chan Hwee Chong demonstrates his unbelievable talent by creating spiral illustrations inspired by some of the most popular masterpieces in history. Using the above mentioned company’s pens, he starts with a blank canvas, and by drawing a continuous line in a spiral he somehow manages to make detailed reproductions of the famous works of art. The level of precision and control in Chong’s creations is simply amazing, and although I watched a short video of him in action, I’m still not sure how he manages to achieve such detailed reproductions with a single line. Read More »

English farmer, James Metcalfe, has brought a whole new meaning to the term “branding”, after using his sheep to advertise a business venture.

After authorities denied his request to erect billboards near the A1 highway, because they could distract drivers, Metcalfe, from Dalton, North Yorkshier, decided to advertise his turf company using 20 of his sheep as living banners. Sheep marker comes in spray cans so it was quite easy to write Tyas Turf on the oblivious animals, and since the fields they graze on are right next to the A1, they’re just as good as any billboards.

Asked if he considers expanding into the advertising business, and renting his sheep as advertising space for other companies, Metcalfe, who partly owns Tyas Turf, said he doesn’t reckon his shepherd will go along with the idea, since he barely convinced him to let him  spray-paint the 20 sheep.

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A certain psychologist who goes by the name of Doctor He has shocked Chinese netizens after he showed up on the streets of Shenzen City, China, with a woman in her underwear, who helped him advertise his services.

I know it’s not the most common way to look for employers, but you have to understand this guy is a psychologist; he knows how the human brain works so I guess he decided a shocking approach was the easiest way to grab the attention he needed. So He hired a girl to stand beside him on the street, dressed only in underwear and holding a sign that said ““National treasure, Mental Illness Specialist, 10 million yearly salary, searching for buyer.” Meanwhile he just sat quietly in his chair, waiting for the media and watching as passers-by gathered to take photos with their cellphones.

Very straightforward marketing strategy I must say, but I bet the girl hated every minute of her performance. While she may be comfortable getting paid for showing up in her underwear, doing so on a winter day must not have been easy. As a matter of fact, witnesses say her skin quickly turned red from the cold, and she put her clothes back on after about 20 minutes. But that was more than enough for the doctor to reach his goal.

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The ingenious idea of creating luxury condoms belongs to French aristocrats Prince Charles Emmanuel de Burbon Parme and Count Gil de Bizmont.

Inspired by a trip through the French town of Condom the pair decided to create a sophisticated, chic, useful and  eco-friendly product that wouldn’t make its users embarrassed to carry it around or leave it on the nightstand. Considering the success of luxury brands in our society, luxury condoms might just be the next big thing.

Count Gil de Bizmont says: “There [is] always a need for quality, good taste and beautiful objects. It is sexy to care about yourself and to want to pamper and provide yourself with the very best.”

While the condoms themselves are said to be more upscale than the competition, it’s the packaging that makes them special, as they have replaced the ordinary foil paper with an elegant little black box, similar to those used for jewelry. Count de Bizmont explains: “The luxurious presentation of our product removes any negative stigma associated with a woman who cares enough about herself to be sure to carry along an Original Condom box in her purse, or for a male to leave it on the nightstand without perceptions shifting about expectations, as they definitely should not nowadays.” I must say the that the price tag reflects all this, as a box with three prophylactics costs $13,50, one with six $20, and refills can be bought for  $2 a piece.

Part of the earning will be shared with non-profits that fight AIDS and HIV and their commitment to an eco-friendly environment was demonstrated through the development of new rubber tree forests and the placement of their condom factories on a plantation to reduce carbon emissions.

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A bike shop owner in Germany attached over 100 bicycles to his shop’s façade in order to draw attention to his business.

Alreadythe owner of  one of the most popular bike shops in Atlantsberg, north-east Berlin, offering over 1,000 bicycle models from both children and adults, Christian Petersen came up with an original advertising idea to get even more exposure. Somehow, he managed to get 120 bicycles attached to the front of the shop. Now, bike lovers can spot his business from a mile away.

It’s a good thing this bike shop is in Germany, if someone did something like this in my country, those bikes would probably get stolen in one night.

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If you’re a fan of Discovery Channel, you know about Bear Grylls’ crazy adventures from “Man vs. Wild”, and particularly about the famous camel carcass he used to protect himself in the Sahara Desert. In an original advertising move to promote the new season of “Man vs. Wild”, Discovery Channel placed a replica of the camel carcass in Sydney’s Wynyard Park and put it up for rent, on a popular website. Passers-by had the chance to crawl inside the carcass, dubbed Camelot,  to see how Bear felt during his survival test in Sahara, and also fill in a form telling Discovery why they would be the best tenant for this unusual property, for the chance to win a holiday voucher worth $2,500. Read More »