
English farmer, James Metcalfe, has brought a whole new meaning to the term “branding”, after using his sheep to advertise a business venture.
After authorities denied his request to erect billboards near the A1 highway, because they could distract drivers, Metcalfe, from Dalton, North Yorkshier, decided to advertise his turf company using 20 of his sheep as living banners. Sheep marker comes in spray cans so it was quite easy to write Tyas Turf on the oblivious animals, and since the fields they graze on are right next to the A1, they’re just as good as any billboards.
Asked if he considers expanding into the advertising business, and renting his sheep as advertising space for other companies, Metcalfe, who partly owns Tyas Turf, said he doesn’t reckon his shepherd will go along with the idea, since he barely convinced him to let him spray-paint the 20 sheep.
A certain psychologist who goes by the name of Doctor He has shocked Chinese netizens after he showed up on the streets of Shenzen City, China, with a woman in her underwear, who helped him advertise his services.
I know it’s not the most common way to look for employers, but you have to understand this guy is a psychologist; he knows how the human brain works so I guess he decided a shocking approach was the easiest way to grab the attention he needed. So He hired a girl to stand beside him on the street, dressed only in underwear and holding a sign that said ““National treasure, Mental Illness Specialist, 10 million yearly salary, searching for buyer.” Meanwhile he just sat quietly in his chair, waiting for the media and watching as passers-by gathered to take photos with their cellphones.
Very straightforward marketing strategy I must say, but I bet the girl hated every minute of her performance. While she may be comfortable getting paid for showing up in her underwear, doing so on a winter day must not have been easy. As a matter of fact, witnesses say her skin quickly turned red from the cold, and she put her clothes back on after about 20 minutes. But that was more than enough for the doctor to reach his goal.
The ingenious idea of creating luxury condoms belongs to French aristocrats Prince Charles Emmanuel de Burbon Parme and Count Gil de Bizmont.
Inspired by a trip through the French town of Condom the pair decided to create a sophisticated, chic, useful and eco-friendly product that wouldn’t make its users embarrassed to carry it around or leave it on the nightstand. Considering the success of luxury brands in our society, luxury condoms might just be the next big thing.
Count Gil de Bizmont says: “There [is] always a need for quality, good taste and beautiful objects. It is sexy to care about yourself and to want to pamper and provide yourself with the very best.”
While the condoms themselves are said to be more upscale than the competition, it’s the packaging that makes them special, as they have replaced the ordinary foil paper with an elegant little black box, similar to those used for jewelry. Count de Bizmont explains: “The luxurious presentation of our product removes any negative stigma associated with a woman who cares enough about herself to be sure to carry along an Original Condom box in her purse, or for a male to leave it on the nightstand without perceptions shifting about expectations, as they definitely should not nowadays.” I must say the that the price tag reflects all this, as a box with three prophylactics costs $13,50, one with six $20, and refills can be bought for $2 a piece.
Part of the earning will be shared with non-profits that fight AIDS and HIV and their commitment to an eco-friendly environment was demonstrated through the development of new rubber tree forests and the placement of their condom factories on a plantation to reduce carbon emissions.
A bike shop owner in Germany attached over 100 bicycles to his shop’s façade in order to draw attention to his business.
Alreadythe owner of one of the most popular bike shops in Atlantsberg, north-east Berlin, offering over 1,000 bicycle models from both children and adults, Christian Petersen came up with an original advertising idea to get even more exposure. Somehow, he managed to get 120 bicycles attached to the front of the shop. Now, bike lovers can spot his business from a mile away.
It’s a good thing this bike shop is in Germany, if someone did something like this in my country, those bikes would probably get stolen in one night.