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Buy a Pair of Shoes for a Chance to Find Your Sole Mate

Cinderella and Prince Charming re-uniting over a glass slipper has always been a popular fairy tale, the stuff that fantasies are made of. But now it might actually happen for real. Playing God-Mother here are Kuala Lumpur’s shoe retailer, Shoes, Shoes, Shoes and a dating company called Lunch Actually. “Buy a pair of shoes and get a free man!” is their slogan.

The scheme goes something like this – bachelors who sign up choose about 20 shoes they like from the Shoes, Shoes, Shoes collection. When a woman picks up a shoe labeled “Date Included” at the store, they get to go on a free date with the man who chose it too. So basically, you know you have one thing in common with your date – your taste in shoes. Of course, it’s understandable if the woman wants just the shoes and nothing to do with the date, so she can refuse. But there’s another incentive waiting for her on the date. The man will carry a Shoes, Shoes, Shoes discount cash voucher that he paid for himself, for the shoes that the woman bought. This could be anywhere between 10% to 100% of the total price. Some women might not want to miss out on that, in exchange for one date! Also, there’s no limit on the number of shoes a woman can purchase under this scheme.

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Who Needs Privacy: 5 People Live in Paris Subway Station Apartment

Here’s another example of a bizarre business promotional strategy. This time it’s by IKEA and they actually took over a Paris subway station.

In a bid to prove that with IKEA furnishing you can make any living space comfortable, the company erected an apartment right in the middle of the Auber station in Paris. It was only 581 sq ft. in size and five people lived in it for five days (Jan 9th to 14th). The company tried a similar event around two years back when they decked subway platforms with IKEA furnishings, but this took things a step forward. Or maybe a giant leap. The apartment mainly consisted of IKEA storage products, clearly aiming at space management. Plain to view through huge clear-glass windows for the hundreds of thousands of people who use the subway, their publicity stunt sure didn’t miss any eyeballs. Time-lapse videos have been made of the construction of the apartment. Videos documenting the experiences of the five people living there have also been put up by the company.

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Nudie Bar Perfume Gives Cheating Husbands an Excuse

Mavericks, a popular strip club in Cape Town, South Africa, has recently launched a series of men’s fragrances called “Alibis“. As the name suggests, they provide husbands with an excuse for when they get home late.

Because most clients get a bit carried away when visiting Mavericks, and choose to have one more dance “to see what happens”, the joint’s owners were inspired to create a series of perfumes that could give married men an alibi for when they arrive home late.  ‘The fragrance market is a natural extension for the sexy, sophisticated and upmarket Mavericks brand, and the idea of a range of ‘Alibis’ is one that will appeal to many of our customers”, said Mavericks owner Shane Harrison. He expects buyers will find uses for the Alibis fragrances in a variety of day-to-day situations, and thinks the products will prove a hit during the upcoming Christmas season. Read More »

Mind-Boggling Spiral Illustrations Are Made of a Single Line

In one of the most impressive advertising ideas I have ever seen, Singapore-based art director and designer Chan Hwee Chong uses a single long line to create spiral recreations of famous artworks.

In an inspired advertising campaign for Faber-Castell, designer Chan Hwee Chong demonstrates his unbelievable talent by creating spiral illustrations inspired by some of the most popular masterpieces in history. Using the above mentioned company’s pens, he starts with a blank canvas, and by drawing a continuous line in a spiral he somehow manages to make detailed reproductions of the famous works of art. The level of precision and control in Chong’s creations is simply amazing, and although I watched a short video of him in action, I’m still not sure how he manages to achieve such detailed reproductions with a single line.

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Farmer Uses Sheep as Living Billboards

English farmer, James Metcalfe, has brought a whole new meaning to the term “branding”, after using his sheep to advertise a business venture.

After authorities denied his request to erect billboards near the A1 highway, because they could distract drivers, Metcalfe, from Dalton, North Yorkshier, decided to advertise his turf company using 20 of his sheep as living banners. Sheep marker comes in spray cans so it was quite easy to write Tyas Turf on the oblivious animals, and since the fields they graze on are right next to the A1, they’re just as good as any billboards.

Asked if he considers expanding into the advertising business, and renting his sheep as advertising space for other companies, Metcalfe, who partly owns Tyas Turf, said he doesn’t reckon his shepherd will go along with the idea, since he barely convinced him to let him  spray-paint the 20 sheep.

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Chinese Psychologist Promotes Himself with Underwear Model

A certain psychologist who goes by the name of Doctor He has shocked Chinese netizens after he showed up on the streets of Shenzen City, China, with a woman in her underwear, who helped him advertise his services.

I know it’s not the most common way to look for employers, but you have to understand this guy is a psychologist; he knows how the human brain works so I guess he decided a shocking approach was the easiest way to grab the attention he needed. So He hired a girl to stand beside him on the street, dressed only in underwear and holding a sign that said ““National treasure, Mental Illness Specialist, 10 million yearly salary, searching for buyer.” Meanwhile he just sat quietly in his chair, waiting for the media and watching as passers-by gathered to take photos with their cellphones.

Very straightforward marketing strategy I must say, but I bet the girl hated every minute of her performance. While she may be comfortable getting paid for showing up in her underwear, doing so on a winter day must not have been easy. As a matter of fact, witnesses say her skin quickly turned red from the cold, and she put her clothes back on after about 20 minutes. But that was more than enough for the doctor to reach his goal.

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French Aristocrats Launch Luxury Condoms

The ingenious idea of creating luxury condoms belongs to French aristocrats Prince Charles Emmanuel de Burbon Parme and Count Gil de Bizmont.

Inspired by a trip through the French town of Condom the pair decided to create a sophisticated, chic, useful and  eco-friendly product that wouldn’t make its users embarrassed to carry it around or leave it on the nightstand. Considering the success of luxury brands in our society, luxury condoms might just be the next big thing.

Count Gil de Bizmont says: “There [is] always a need for quality, good taste and beautiful objects. It is sexy to care about yourself and to want to pamper and provide yourself with the very best.”

While the condoms themselves are said to be more upscale than the competition, it’s the packaging that makes them special, as they have replaced the ordinary foil paper with an elegant little black box, similar to those used for jewelry. Count de Bizmont explains: “The luxurious presentation of our product removes any negative stigma associated with a woman who cares enough about herself to be sure to carry along an Original Condom box in her purse, or for a male to leave it on the nightstand without perceptions shifting about expectations, as they definitely should not nowadays.” I must say the that the price tag reflects all this, as a box with three prophylactics costs $13,50, one with six $20, and refills can be bought for  $2 a piece.

Part of the earning will be shared with non-profits that fight AIDS and HIV and their commitment to an eco-friendly environment was demonstrated through the development of new rubber tree forests and the placement of their condom factories on a plantation to reduce carbon emissions.

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Now This Is Real Advertising

A bike shop owner in Germany attached over 100 bicycles to his shop’s façade in order to draw attention to his business.

Alreadythe owner of  one of the most popular bike shops in Atlantsberg, north-east Berlin, offering over 1,000 bicycle models from both children and adults, Christian Petersen came up with an original advertising idea to get even more exposure. Somehow, he managed to get 120 bicycles attached to the front of the shop. Now, bike lovers can spot his business from a mile away.

It’s a good thing this bike shop is in Germany, if someone did something like this in my country, those bikes would probably get stolen in one night.

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Camelot – A Replica of Bear Grylls’ Famous Camel Carcass

If you’re a fan of Discovery Channel, you know about Bear Grylls’ crazy adventures from “Man vs. Wild”, and particularly about the famous camel carcass he used to protect himself in the Sahara Desert.

In an original advertising move to promote the new season of “Man vs. Wild”, Discovery Channel placed a replica of the camel carcass in Sydney’s Wynyard Park and put it up for rent, on a popular website.

Passers-by had the chance to crawl inside the carcass, dubbed Camelot,  to see how Bear felt during his survival test in Sahara, and also fill in a form telling Discovery why they would be the best tenant for this unusual property, for the chance to win a holiday voucher worth $2,500. Read More »

‘Makeup Girl’ Is a Living, Breathing Painting

Looks like a real nice late 19th century painting, doesn’t it? But in reality, it’s a real girl wearing body-paint, and standing against a painted background.

Makeup Girl‘ is a very clever advertisement spotted, and photographed by Peter Kun Frary,  in front of a MAC cosmetics shop, in Hawaii. The girl is a really well painted model, posing against a painted background. Now, you might think she’s naked, but she is wearing strips of cloth in all the right places.

I must say the artist did a banged-up job on this one, and credit goes to the real-life ‘Makeup Girl‘ who kept a still pose and hardly ever blinked.

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Moscow’s Army of Snowmen

No, it’s not the Cold War all over again, it’s just the Russian way of celebrating Slava Polunin’s Snow Show.

Every year, after a heavy snowfall, Moscow becomes the home of around 100 snowmen, part of an advertising installation. This time, the army of snowmen showed up in central Moscow, but every year is pops-up in a different part of the city, in order to keep everyone guessing.

The snowmen are part of an advertising campaign to promote an annual performance by famous Russian clowns. As you can imagine, locals love snowmen and lose no opportunity to have their pictures with them.

Photos by GETTYIMAGES via Daylife

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Britain’s Bubble-Wrapped Street

In order to warn drivers of the dangers of reckless driving, a British insurance company wrapped the most accident-prone street in Britain in 1,500 square meters of bubble wrap.

According to Confused.com, a popular insurance comparison site, the residents of Somerville Road, Worchester, are responsible for the highest number of accident claims in the entire united Kingdom. For the last 10 years, around 10 claims per years have been registered on “Accident Avenue”.

The original idea of wrapping the whole street in protective bubble wrap belongs to the people at Confused.com, who thought to themselves: “we bubble wrap all our little breakables to keep them safe and sound – so why not a whole street?”. It took eight people 12 hours to completely bubble wrap the entire Somerville Road, from houses to cars and even garden gnomes.

This was a very inspired stunt, considering bubble wrap is celebrating its 50th anniversary this week.

Photos by GETTY IMAGES via Daily Mail

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The Shrimp People

The things people will do for money…

To advertise their new Chinese food products, KFC has hired seven young people to dress-up as shrimps and live together in a small glass house. That’s not so difficult if you’re doing it for just a day, but these guys have been sharing a small space since October 22.

I don’t see a toilet anywhere in the glass house, so I suppose they are allowed to go to the bathroom outside the confined space. Still finding stuff to do in there for around to weeks, with passers-by checking you out like animals at the zoo can’t be easy.

Photos by Imagine China

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Care for Some Malaria Infested Water?

You can buy a bottle a bottle of Malaria-infested water, as well as well as many other potentially fatal diseases at vending machines across Manhattan, New York.

UNICEF has devised a very original way of raising awareness to the water problem millions of people across the globe are facing every day. The Dirty Water campaign gives people the chance to buy a bottle of disease-infected water, other people are forced to drink on a daily basis. The water-bottles are kept in vending machines across Manhattan and can be purchased for $1 each.

Of course, the water isn’t really poisoned, but it does look very dirty. The campaign has been very successful so far, exceeding all expectations. Passers-by are encouraged to make a donation through the vending machines, by SMS or online.

Here’s what is written on the Dirty Water vending machines:

“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org.
Just a dollar provides a child with 40 days of clean drinking water.”

photos via Ochevidec

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