1sec Inc., a Japanese technology company that specializes in blending the digital world with our reality, has created Japan’s first virtual male influencer, a young music producer named Liam Nikuro.

If you thought making it as an Instagram influencer these days was hard, we have some bad new for you: it’s about to get even harder, with perfect-looking virtual models entering the fray. Following the success of digital social media stars like Miquela and Imma, a Japanese tech start-up set out to create the Asian country’s first virtual male model. The result of their hard work is Liam Nikuro, a young heart-throb “from Los Angeles” who reportedly works in some of the coolest and most profitable industries of our time – music, fashion, and entertainment.

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With her expressive eyes, flawless skin, luscious lips and perfect hair, it’s easy to see why people can’t stop gushing over Japanese model Imma. But one thing most people don’t realize is that she’s not a real person.

Imma, whose name is inspired by the Japanese word ima 今 (meaning “now”), is the product of some truly insane CG modeling, but that hasn’t stopped her from becoming an Instagram sensation. At the time of this writing, Imma had over 15,000 followers on the popular social network, more than double what she had just three days ago, when photos of her went viral on Japanese social media. Her bio description makes it very clear that Imma is a virtual model, but even so, she looks so real it’s hard to believe she’s not an actual person.

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