When the economy is in the toilet and employment rates are going down, some patriots concerned about their country’s welfare adopt various strategies to tackle the undesirable situation. One French documentary-maker named Benjamin Carle is currently staging a nine-month “economic patriotism” experiment by eating only French food and using French-made products exclusively.
Carle says he was inspired to start his experiment after seeing France’s minister for industrial renewal, Arnaud Montebour, in a Breton shirt on the cover of Le Parisien magazine as a sign of supporting the French industry by purchasing items made in France. Although not particularly patriotic, the young documentary-maker agreed to participate in the “Monsieur Made-in-France” television program in an attempt to inspire others and together raise employment rates in their country. As a journalist, he was intrigued but what seemed to be a great idea at first proved to be a hassle considering that most of his furniture and other household items such as the fridge, washing machine and furniture were all foreign and had to be discarded. He also had to give up some of his favorite clothes because they had been ordered from English or American websites. Moreover, he indulged in eating various kinds of exotic fruits and vegetables, regardless of the season, and enjoyed drinking his morning cup of coffee, pleasures he had to renounce for the whole nine months. Even his favorite music, by artists like David Bowie, Radiohead and The Smiths was replaced with French hits, and instead of Hollywood blockbusters Benjamin began watching French movies. After eliminating all things not French, his small but expensive Parisian apartment contained only a chair, a table and Loon the cat, thankfully born in France but named after The Who’s British drummer Keith Moon “the Loon”.