A new Danish restaurant called “Rub og Stub” is offering patrons dishes cooked with ingredients supermarkets throw away, hoping to reduce food waste and raise money for charity. According to Sophie Sales, the co-founder of the restaurant “Too much food is thrown away in Denmark, and we wanted to do something about it.” So far, the restaurant has been able to offer “everything from lamb chops and duck breast, to big bags of grapes and dairy products,” Sales explains, courtesy of two supermarket chains belonging to Coop Danmark – the country’s biggest grocery retailer.
The idea for Rub og Stub came from Denmark’s “freegans”, which are better known as dumpster divers. In an attempt to reduce food waste, these people look through trash and consume the edible morsels they find. The ingenious team thought that it would be very good to use this unconventional idea for their restaurant.The tendency to look for the freshest, most beautiful produce has a real impact on the way supermarkets do business, forcing vendors to throw out food that might not look flawless but is still safe to eat. According to Businessweek, in 2012 Americans threw out the equivalent of about $180 billion” worth of food — 8 percent more than in 2008, the last time the USDA calculated the total value of food loss from households, supermarkets, restaurants, and other food-service providers. As Sales and her team are very interested in “food, sustainability and modern consumer society,” this matter is of utmost importance to them.