The latest beauty trend to hit Instagram involves women coloring their hair with special dyes that makes it glow in the dark. The look, also known as ‘blacklight hair’ comes in a variety of neon shades – blue, pink, green, orange, and copper red. Some women seem to prefer a single shade, while others go for a multicolored ‘rainbow’ look.
The technique isn’t exactly new but its popularity has soared in the past few weeks, with a particular brand of haircare products – Manic Panic – fuelling the trend. Their ‘High Voltage Classic Cream Formula Hair Care’ is flying off the shelves as more and more women posting photographs of their own fluorescent hairstyles on social media.