Eduardo Donato is one of the many pig farmers in Spain who specialize in “jamón”, a traditional cured ham recognized for its delicious taste and nutritional value. However, his jamón is special. It is widely recognized as the most delicious ham in the world, and, at €4,100 ($4,600) per leg, also the most expensive.
Up until 1989, Eduardo Donato owned a profitable construction company in the city of Tarragona, and specialized in the restoration of 15th and 16th century buildings. Everything was great, he had a good, comfortable life and business was booming. But then, one of his closest colleagues succumbed to cancer, and, soon after, another one died of a heart-attack. He realized that, with all the stress of life in the big city and managing his business, he could be next. To make matters worse, his beautiful city had been “disfigured” by petrochemical and nuclear plants built nearby. Donato realized he didn’t want to live there anymore, so he sold his business and his home, and went looking for paradise.