Smell undoubtedly contributes to a person’s attractiveness, but could it be the sole deciding factor in choosing a partner? Well, the creators of this New York matchmaking service decided to find out. At ‘Smell Dating’, the world’s “first mail odor dating service”, single people are paired up based on their reaction to each other’s body odor.
Created by Tega Brain, artist and teacher at New York’s School for Poetic Computation, and Sam Lavigne, an editor and researcher at New York University, Smell Dating is described more as an art project than a business. They based the project on the science behind pheromones, which are chemical signals that different species send out to attract mates. “Unlike sight and sound, smell is interpreted first in terms of memory and emotion before being mapped to language,” the project website reads. “When it comes to long-term romantic partnership, it may actually be riskier to ignore the powerful signal of scent than to rely on it.”