X

Chewable Coffee Cubes Offer a New Way to Kickstart Your Day

San Francisco entrepreneurs Geoffrey Woo and Michael Brandt have come up with a revolutionary way for coffee lovers to get their early morning caffeine fix – chewable caffeine cubes. Each 35-calorie bite-sized ‘Go Cube’  is the equivalent of drinking roughly half a cup of coffee. So if you’re running late with no time to brew a fresh cuppa joe, just pop two cubes and you’re good to go.

Go Cubes are 100 percent vegan, made of a special blend of compounds that improve memory and alertness. With a texture similar to gum drops, each cube contains 50 mg of caffeine, 10 mg of Vitamin B6, and 100 mg of L-Theanine, an amino acid found in green tea. B6 helps aid cognitive function, while theanine helps reduce the anxiety associated with a pure caffeine buzz. They also contain about six grams of sugar per cube, and come in three different flavors – pure drip, latte, and mocha.

chewable-coffee-cubes

Brandt and Woo used crowdfunding to raise nearly $40,000, and are now all set to release Go Cubes internationally – priced at $20.70 for six packs of four. That works out to about $1.73 per cup of coffee, which is cheaper than what you get at most coffee shops.

chewable-coffee-cubes2

According to their Indiegogo page, “The amount, concentration, and ratio of each compound in Go Cubes were significantly drawn from double-blind, peer-reviewed journal studies that statistically demonstrate the compound’s efficacy and safety.” They have used a theanine-caffeine ratio of 2:1, which “significantly improves the cognitive performance and alertness, beyond just each compound standalone.”

chewable-coffee-cubes3

“Our goal with Go Cubes is to combine what people love about coffee to make a cognitive-enhancing product that’s delicious, shareable, convenient, and affordable,” they revealed. “We take pride in quality products and a brand that is both smart and down-to-earth.”

chewable-coffee-cubes4

As fantastic as this sounds, you can’t really shake off the feeling that Go Cubes is just a fun way of marketing brain-enhancing drugs. But that’s the perception Brandt and Woo are trying hard to fight. They want to make nootropics – chemical supplements that make people smarter and more alert – user-friendly, so that’s why they’ve chosen to package them as candy instead of pills.

 

But they are quick to add that Go Cubes are not a substitute for hard work, and should be used only to enhance potential and get into a productive state of mind. “In principle, I can reach that state on my own,” Brandt said. “When I first started using nootropics, what I thought was really cool is that they can help me reliably get into that state. I can take full advantage of that time every time.”

Photos: Go Cubes