Denver-based visual artist Landon Meier started making realistic latex masks as a hobby, but some of his creations got so much attention that he eventually built a business around them. Today, his aptly-named company Hyperflesh is renowned for making some of the most accurate Halloween masks in the world.
Landon’s rise to fame came in 2011, when he created a set of three hyper-realistic baby masks made of extra thick latex. Photos of the eerie masks worn by a muscular male model spread on the internet like wildfire and Hyperflesh saw its business skyrocket almost instantly. In a matter of days, the talented artist went from 25 orders a month to 25 a week, and had to hire extra help just to keep up with demand. It’s worth mentioning that at $350 a piece, Meier’s hand-crafted baby masks were definitely not cheap, but they still appealed to a lot of people, who either wanted to wear them in Halloween costume competitions or just add them to their mask collections.